The internet is on the verge of a major transformation, with the WebXR protocol at its forefront. This innovative technology is set to revolutionize how we experience immersive content, bringing virtual reality (VR) and augmented reality (AR) directly to web browsers. Gone are the days of requiring heavy native applications—WebXR will allow anyone with a web-enabled device to access fully interactive, immersive experiences instantly.
In this article, we’ll explore how WebXR will shape the future of immersive web experiences and examine its impact on existing platforms and services, including PlayCanvas, WebGL, and Unreal Engine’s Pixel Streaming. We’ll also discuss how these technologies and game engines will adapt to the rise of WebXR as the next standard for delivering immersive content online.
WebXR (Web Extended Reality) is an API standard that enables AR and VR content directly in web browsers. Users can access immersive environments through simple links, eliminating the need for dedicated apps or hardware-specific platforms. WebXR works across a wide range of devices, including VR headsets, smartphones, and desktop computers, making immersive content more accessible than ever before.
This protocol marks a new era of interaction where the boundaries between the physical and digital worlds blur. From gaming to e-commerce to virtual events, WebXR enables instant, rich, and interactive experiences on the web.
WebXR is set to redefine how we engage with online content. With the growing demand for AR and VR experiences, the internet will evolve into a platform for immersive interaction, driving new opportunities across industries. Here’s how:
Websites will no longer be limited to text, images, and videos. WebXR allows for fully immersive environments, such as virtual tours, online stores, and interactive learning platforms, to be hosted directly in a web browser. By clicking on a link, users can instantly step into a 3D world, making the web a more dynamic, engaging space.
Traditional AR and VR experiences require specific applications, such as Oculus or SteamVR. WebXR removes this friction by providing browser-based access to immersive content, eliminating the need for large app downloads or updates. This seamless user experience will expand the reach of AR and VR to a much larger audience.
WebXR works across various devices and platforms, ensuring users can access immersive experiences whether they’re using a smartphone, desktop, or VR headset. This flexibility will drive mass adoption, as users won’t need specialized hardware or software to participate in immersive content.
WebXR’s rise will challenge existing web-based and traditional game engines. Platforms such as PlayCanvas, WebGL, and even Unreal Engine’s Pixel Streaming must adapt to meet the growing demand for web-native immersive experiences.
PlayCanvas is one of the most widely used WebGL-based engines, and it has already started integrating WebXR support. However, as WebXR becomes more robust, PlayCanvas will need to continue evolving to stay relevant. PlayCanvas excels at delivering 3D content in real time, but the future may demand deeper integration with WebXR features, such as enhanced input handling for VR controllers and AR capabilities.
WebGL has long been the foundation for rendering 3D graphics on the web. WebXR builds on this foundation to deliver immersive experiences. Rather than being replaced, WebGL will continue to serve a role as the rendering engine for WebXR. However, developers will need to learn how to combine WebGL’s rendering power with WebXR’s immersive functionality to deliver rich web experiences. As WebXR grows, WebGL may evolve into a more specialized tool for immersive web development.
Unreal Engine’s Pixel Streaming is a powerful service that allows users to stream high-fidelity interactive experiences directly from the cloud, enabling even resource-intensive applications to run on low-end devices via web browsers. However, this approach differs from WebXR, which renders experiences natively in the browser without relying on streaming.
While Pixel Streaming excels at delivering graphically complex games and applications, it may face competition from WebXR for certain applications, particularly those focused on lightweight, browser-based experiences that don’t require the intensive resources of cloud-based streaming. Pixel Streaming will likely continue to serve use cases where graphical fidelity and performance are paramount, but WebXR offers the potential for broader reach and easier integration for less resource-demanding immersive content.
To remain competitive, game engines will need to tightly integrate WebXR into their workflows. Unity has already started working on WebXR support, allowing developers to create immersive content for web browsers. Similarly, Unreal Engine will need to ensure that WebXR-based projects can be easily developed within its ecosystem, providing users with the tools to build, deploy, and optimize immersive web applications.
WebXR’s ability to run directly in browsers means performance is critical, especially on mobile and lower-end devices. Game engines will need to focus on optimizing experiences to run smoothly on a wide range of hardware. For engines like Unity and Unreal, which are known for producing high-fidelity content, balancing graphical performance with WebXR’s lightweight web-native nature will be key.
Game engines will need to streamline their build processes for WebXR applications. Traditional methods of building for native platforms are often complex and time-consuming. As more developers turn to WebXR, engines like Unity, Unreal, and PlayCanvas will need to make the deployment of immersive content to the web as simple as possible. Offering efficient WebXR-focused pipelines will attract developers looking for easy-to-use, powerful tools to create web-based immersive experiences.
WebXR is rapidly becoming the future of how we interact with immersive content online. With its ability to deliver AR and VR experiences through web browsers, it will usher in a new age of interactive content across industries such as gaming, education, entertainment, and e-commerce.
As game engines adapt to this new standard, we can expect to see an explosion of creativity. Developers will push the boundaries of what is possible in the browser, leveraging WebXR’s flexibility and accessibility to create experiences that were once only possible through native apps. Whether it’s the visual richness of Unreal Engine’s Pixel Streaming or the seamless performance of lightweight WebXR content, the future of immersive experiences lies in the browser.
WebXR is not just a protocol—it’s a paradigm shift for the internet. With game engines and platforms evolving to meet its potential, the possibilities for immersive web experiences are endless.
You’re early! We haven’t quite finished this feature yet, but we hope to see you again soon when we’re ready to launch in 2024!